Last Updated: October 20, 2025

This Privacy Notice describes how Willows Eats Ltd ("we," "us," or "our") collects, uses, and shares personal information when you visit, use, or make a purchase from www.willowseats.co.uk. (the "Site").

1. What Information We Collect

We collect information you provide directly to us, such as when you place an order, sign up for our newsletter, or contact us.

A. Personal Information You Provide

This may include:

• Contact Information: Name, email address, shipping address, and phone number.

• Payment Information: Payment card details (processed securely by our payment processor, [e.g., Shopify Payments, Stripe, PayPal]—we do not store full payment card details ourselves).

• Account Information: Username and password if you create an account.

• Order Details: Information about the treats you purchase (e.g., product name, quantity).

B. Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity using technologies like cookies and web beacons:

• Device Information: IP address, browser type, operating system, and time zone.

• Usage Data: Details about how you interact with the Site, such as the pages you view, products you click on, and referring websites.

2. How We Use Your Information

We use the information we collect for several business purposes:

• To Fulfill Orders: To process your transactions, ship your dog treats, and send you confirmations (e.g., order confirmations and shipping updates).

• To Communicate: To respond to your inquiries, provide customer service, and send you marketing and promotional communications (if you have opted in).

• To Improve Our Site and Products: To monitor and analyze trends, usage, and activities in connection with our Site to improve its functionality and better understand what treats your furry friends love.

• To Maintain Security: To detect and prevent fraudulent transactions and other illegal activities, and to protect the rights and property of Willows Eats Ltd and others.

3. Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information, as described above:

• Service Providers: We share information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. Examples include payment processors (to securely handle transactions), shipping carriers (to deliver your order), and email marketing services (to send newsletters).

• Legal Compliance: We may disclose your information if required to do so by law, such as to comply with a subpoena or other legal process, or to protect our rights or the rights of others.

• Business Transfers: If we are involved in a merger, sale of assets, financing, or acquisition of all or a portion of our business, your information may be transferred as part of that transaction.

4. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

• Opt-Out of Marketing: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.

• Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Be aware that doing so may affect the availability and functionality of the Site.

• Access and Correction: You may have the right to request access to the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

To exercise these rights, please contact us using the details below.

5. Data Security

We implement reasonable technical and organizational measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

6. Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

7. Contact Us

If you have questions or comments about this Privacy Notice, you may contact us at:

Willows Eats Ltd - Email: sales@willowseats.com

Last Updated: October 20, 2025

This Cookie Policy explains what cookies are, how Willows Eats Ltd ("we," "us," or "our") uses them on www.willowseats.co.uk (the "Site"), and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and to help personalize content.

Cookies set by the website owner (in this case, [Willows Eats Ltd]) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. How We Use Cookies

We use cookies for the following purposes:

Category of UseWhat They DoExample Service/PurposeStrictly NecessaryThese cookies are essential for the operation of the Site and enable you to navigate around it and use its features. Without these, services like the shopping cart and secure login cannot be provided.E-commerce Platform Session IDs, Security CookiesPerformance/AnalyticsThese cookies collect information about how visitors use our Site, such as which pages are visited most often. This data is aggregated and anonymous and helps us improve how the Site works.Google Analytics, [e.g., Shopify Analytics]FunctionalityThese cookies allow the Site to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.Remembering product filtering choices, Storing your cookie preferenceMarketing/TargetingThese cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.Facebook Pixel, Google Ads, Retargeting services

3. The Types of Cookies We Use

Our Site may use the following types of cookies:

• Session Cookies: These are temporary and are deleted once you close your browser. They are typically used for strictly necessary functions like keeping items in your cart.

• Persistent Cookies: These remain on your device for a set period (which can range from minutes to years) or until you manually delete them. They are used for functionality and remembering preferences across multiple visits.

Note on Third-Party Cookies: We use third-party providers (like Google Analytics for tracking traffic and [Your E-commerce Platform] for processing) who may also set their own cookies on your device when you interact with their services on our Site. We do not have control over these third-party cookies.

4. Your Cookie Choices and Management

You have the right to decide whether to accept or reject cookies.

A. Using Our Cookie Preference Tool (Recommended)

If we use a dedicated cookie consent banner or tool on the Site, you can adjust your preferences at any time by clicking the "Cookie Settings" link, usually found in the footer of the Site. This tool allows you to consent to or withdraw consent from specific categories of cookies (like Analytics or Marketing).

B. Through Your Browser Settings

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, but your access to some functionality and areas of our Site may be restricted.

The methods for managing cookies vary from browser to browser. You should visit your browser's help menu for more information:

• https://support.google.com/chrome/?hl=en#topic=7439538

• https://support.mozilla.org/en-US/kb/troubleshoot-and-diagnose-firefox-problems

• https://help.apple.com/safari/mac/8.0/en.lproj/sfri11471.html

• https://support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d

C. Opt-Out of Targeted Advertising

If you would like to opt-out of cookies used to deliver interest-based advertising, you can visit the following industry pages:

• Digital Advertising Alliance (DAA) opt-out page

• European Interactive Digital Advertising Alliance (EDAA) opt-out page

5. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at:

Email: sales@willowseats.com